the founder



During his time in the army, Alexander was a weapons specialist, dealing with the servicing and maintenance of weapons on a daily basis. He was intimate with the inner workings of the weapons and was also fascinated by the fact that a gun operated independent of battery power, and how every single component functioned in unison.

Naturally, after his 2 year stint in the army, his fascination with all things mechanical was translated to watches when he one day found himself entranced with an oscillating balance wheel of a Unitas 6497 movement. After tinkering around with online sourced parts for more than 2 years and gaining a deeper and more profound understanding of the inner-workings of mechanical calibres, he felt that he was ready to try his hand at producing a design that he could call his own.